Internet Marketing Australia is a
sophisticated task, and as we come into 2016, people are in a state of mind
where they reflect back on the year that was 2015, and try and find out what
life holds in store for them later. This is of course, impossible. You can
never ever find out what is around the corner, but if you determine the
important parts of the past and look for patterns you can get a better
comprehension. This is especially true for SEO. I wish to try and point out to
you a couple of the major trends that have been surfacing in 2015 throughout
the Australian SEO business and the world. From this hopefully together we can
try and figure out where to focus our efforts, this will be especially useful
if you are a local business.
Think Local
This is the largest emerging trend and it
is going to keep improving in importance. This means that if you are an
Australian company and you are looking for local clients, then this is
wonderful. Starting with the changes from Google Pigeon, we saw a developing
trend that local Australian searches were in fact ranking higher than business
with national headquarters, or even spots on the other side of the city. Why?
Because with local searches people want to know what is near them! In 2016 this
is going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also taking into consideration the My Business API as well as other things
Google has been up to in 2015 will likely prove that they are spending more
time and weighting into local search powers. So with that in mind, there are a
few technological areas that will be emerging even more in 2016, so look out
for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
rapidly growing in other countries and are starting to emerge and it won't be
very long before they gain interest in Australia.
Mobile wallets
Society is getting more and more used to
lugging around less money and slimmer wallets. Particularly with the global
sweep (or swipe) of PayWave or PayPass over the past few years and other quick
'contactless' paying technologies we are working towards mobile wallets. This
will mean 2 points for a local Australian business. 1-- you have to be keeping
an eye on growing trends, and make certain you have the capability to actually
let people pay-- as an example, if you are yet to get a PayWave or RFID reader
for your ship, then get one. And 2-- you can start benefiting from the mobile
nature of paying. This means advertising and marketing, coupons and other
fantastic deals that you can send to people on their phones and therefore
straight into their wallets.
Beacons
Beacons are a thing that has had expanding
use overseas and we are discovering them locally now too, but they are
practically other ways of getting special offers to people locally. It works
through Bluetooth, or even a free Wi-Fi, and it simply provides information or
a discount to people who link or sign up to the Beacon. This means that
customers at your store, or even roaming past the area will be given more
enticement to actually enter the store and make a purchase. It's a brilliant promotion
and marketing tool that will continue to grow in 2016, but I wouldn't be
surprised if technology and innovation changes this even further throughout the
year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for imaginative ways such as advertising. This
has been seen in America with national projects run by Dunkin' Donuts and Taco
Bell making use of these aps. It is incredible how many people can keep
reinventing ways to get their business out there, and the same can be done for
your local company in Australia. Be creative and even analyze what people have
done, especially when it comes to social media-- if you see something you like,
take note of it and find a way to incorporate a related idea into you own
project.
My last pieces of parting suggestions-- and
these are things that you can do now, today-- would be to sign up to a new
Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you
don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Australian level, and also boost your authority and perhaps even become a
resource for people. This goes towards your local SEO efforts which are key in
2016. So you will probably discover that the future actually looks helpful for
Local businesses with patterns and technology pushing for even greater
interaction at a 'community' level. This is great for Australia businesses, and
so I hope that you are as excited as I am. With that in mind, if you are
looking for more SEO advice, or are looking to improve your SEO efforts, then
contact Slingshot Internet Marketing, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au
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