Digital SEOMarketing Australia is not as simple as setting up a website there are of
countless different Digital SEO Marketing concepts to try and understand
yourself as a website owner. It is for this reason I intend to show to you a
few lessons that I have discovered Facebook Ads. Why Facebook ads? Because
Social media is vital to Digital SEO Marketing, and because there are a lot of
factors about Facebook Ads that I wished I knew when I first started off
investing with them.
Lesson # 1 -
Location, Location, location - Don't waste your money
If you have made
a Facebook ad before you would know that you will need to select a location. So
if you are a local Business then you will want to set the location to your
town. It just makes sense, right?
But what many
individuals overlook is that they choose by default the option for
"Everyone in this Location".
So I would like
to explain to you what that actually means.-- 'everyone in this location' means
each person in whose Facebook says that they are in your town will be possibly
targeted by your ad. This is pretty specific, but still broad enough to where
you may be wasting money.
People often
don't realise, but that 'everyone' button is actually a drop down option, and
from there you can chose if you want people who live in your town, or perhaps
just people visiting.
So depending on
your company, you may wish to be targeting people that are visiting or even on
holiday in your area. By selecting the option for this you can make sure you
are connecting with the specific people that will hopefully be engaging with
your business, and therefore get a better engagement rate on your investment.
But what it also
means that if you just keep selecting 'everyone in this location' then you are
by default wasting a few of your ad's reach on people that are just visiting
So do not forget
this option exists, and have a think about what options are likelying to
benefit your business.
Lesson # 2 -
Image v Text
This is
something that I really had to remember when first starting. Facebook Ads must
contain no more than 20 % text, it is Facebook's way of making sure your ads
actually are not being too obtrusive and annoying, so you need to ensure that
you have a nice image in your ad and your font isn't too large.
One thing that I
usually use is the grid tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are relying on in the ad.
So be certain to
keep this in mind and your ads will have more effectiveness, and less automatic
turndown by Facebook.
Lesson # 3 -
Mobile platforms are key
When selecting
your platform, don't fall into the trap of selecting just the desktop version.
As most of us are probably aware, the majority of Facebook users are young, and
younger audiences practically only use mobile devices. Recent figures from
Facebook indicate that almost 50 % of users under the age of 35 only use a
mobile device to access Facebook.
Now, it really
does rely on your audience, but even if you are aiming at an older demographic,
most will still have mobile devices capable of using Facebook, so don't
overlook this option.
What this means
is just because you may be on a laptop when you produce and edit an ad, don't
fall into the trap of assuming that people will be seeing your ad on a desktop
too. This means be sure you look to make sure the ad works for mobile in the
preview, and you explore the quantity of ads you want aimed completely to
'mobile.
Ideally these
few suggestions and pieces of advice will help you to save some effort, time,
and even a some money when it comes to Facebook ads and your Internet Marketing
campaigns in Australia.
If you are
looking increase your Internet Marketing campaign even more, then call
Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au
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