Internet Marketing Australia - Your Fundamental starting place for your SEO and Marketing Strategy

Internet Marketing Australia is so essential despite whether you are a local business or a large company. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to kick off then this is a terrific place to start off.

Over the past ten years I have spent a ridiculous amount of money and time figuring out the most ideal way to get my websites creating income. If I had not had such bad experiences I don't think I would ever been pushed into learning this stuff for myself. So take note, and pay attention to a few of the lessons I have found out so you can get the best start possible, especially if you are a local business owner, or if you are just starting with Internet Marketing.

1.) The biggest thing that I want to demonstrate is that your SEO Campaign will take time and you can not be hesitant. I don't want you to be gambling away your life saving on some passing gimmick, but rather I wish to try and make you aware that you can't succeed without commitment.

• When you have your first marketing campaign. Don't invest $2 and make a fuss that it didn't do the job. You need to make a decision.

• You additionally can't just run your campaign for a day. It takes at minimum a week in order to get a proper respect for an ad's success.

2.) When you are creating content, don't just reproduce everyone else, your Internet Marketing are going to be far more desirable if you be distinct and look to what is missing from your market. The best thing you can do is to fill the gaps in our niche business. This means that if everyone seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something one-of-a-kind.

3.) Look to producing a calendar to keep track of your content. This will help you not only recall what sort of posts or content you have made, but is vital for planning ahead. Some of my favourite ways to increase engagement is to look back over past months or years of content and update blogs, or rediscuss ideas, and don't just use this for your Internet Marketing or content creation, think outside the box, get organised and start to see what is being profitable, and what still needs improvement.

4.) Some resources that I would highly recommend that you explore include some great research tools as Google Adwords' Keyword Planner tool and ubbersuggest if you want a little something diverse.

• If you prefer to create graphics, www.canva.com is fantastic, straightforward and easy to use for all your visuals needs, it is click and drop with lots of pre-sets.

• When producing infographics, check out https://infogr.am/ it is a easy way to make a visual representation of data or information without having to hire a designer or resort to using Microsoft Excel pie charts.

• And also one resource for an overlooked area is https://followup.cc/ it is a Gmail plugin that will really help you with scheduling and planning because it lets your take note of customers and contacts that you must follow up with. It sends you email reminders and lets you monitor people so that you can boost your performance and guarantee a more professional reputation to your contacts.

5.) Essentially when it relates to determining the success of your Internet Marketing, it can possibly be rather challenging to see how your business is going compared with your local competition or perhaps even all around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general 'reach' of your content, but rather its 'consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially how much revenue it may be said to have generated. You have to look at all this data, and see what the real effect has been because while there may be thousands or millions of people taking a look at your content as an Australian company, if nobody engages with it, then it is a wasted effort.

As the CEO of Slingshot Internet Marketing, I have seen a number of the best, and most unfortunate tries at Internet Marketing and so we don't waste any time or your effort in producing real results for SEO campaigns. To find out more contact us on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au

Internet Marketing Australia - What will 2016 hold for local business?

Internet Marketing Australia is a sophisticated task, and as we come into 2016, people are in a state of mind where they reflect back on the year that was 2015, and try and find out what life holds in store for them later. This is of course, impossible. You can never ever find out what is around the corner, but if you determine the important parts of the past and look for patterns you can get a better comprehension. This is especially true for SEO. I wish to try and point out to you a couple of the major trends that have been surfacing in 2015 throughout the Australian SEO business and the world. From this hopefully together we can try and figure out where to focus our efforts, this will be especially useful if you are a local business.

Think Local

This is the largest emerging trend and it is going to keep improving in importance. This means that if you are an Australian company and you are looking for local clients, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing trend that local Australian searches were in fact ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be emerging even more in 2016, so look out for them to help with your local search efforts.

Local-boosting tech trends

There are a few technology areas which are rapidly growing in other countries and are starting to emerge and it won't be very long before they gain interest in Australia.

Mobile wallets

Society is getting more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other quick 'contactless' paying technologies we are working towards mobile wallets. This will mean 2 points for a local Australian business. 1-- you have to be keeping an eye on growing trends, and make certain you have the capability to actually let people pay-- as an example, if you are yet to get a PayWave or RFID reader for your ship, then get one. And 2-- you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send to people on their phones and therefore straight into their wallets.

Beacons

Beacons are a thing that has had expanding use overseas and we are discovering them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, or even a free Wi-Fi, and it simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your store, or even roaming past the area will be given more enticement to actually enter the store and make a purchase. It's a brilliant promotion and marketing tool that will continue to grow in 2016, but I wouldn't be surprised if technology and innovation changes this even further throughout the year.

Aps

We also will see even better use of Aps such as Snapchat and Periscope for imaginative ways such as advertising. This has been seen in America with national projects run by Dunkin' Donuts and Taco Bell making use of these aps. It is incredible how many people can keep reinventing ways to get their business out there, and the same can be done for your local company in Australia. Be creative and even analyze what people have done, especially when it comes to social media-- if you see something you like, take note of it and find a way to incorporate a related idea into you own project.

My last pieces of parting suggestions-- and these are things that you can do now, today-- would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don't have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Australian level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will probably discover that the future actually looks helpful for Local businesses with patterns and technology pushing for even greater interaction at a 'community' level. This is great for Australia businesses, and so I hope that you are as excited as I am. With that in mind, if you are looking for more SEO advice, or are looking to improve your SEO efforts, then contact Slingshot Internet Marketing, call 1300 477 310 or visit at www.slingshotinternetmarketing.com.au

Digital SEO Marketing Australia - Facebook Ads Lessons to increase your Impact

Digital SEOMarketing Australia is not as simple as setting up a website there are of countless different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I intend to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is vital to Digital SEO Marketing, and because there are a lot of factors about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Business then you will want to set the location to your town. It just makes sense, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I would like to explain to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are in your town will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in your town, or perhaps just people visiting.

So depending on your company, you may wish to be targeting people that are visiting or even on holiday in your area. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting

So do not forget this option exists, and have a think about what options are likelying to benefit your business.

Lesson # 2 - Image v Text

This is something that I really had to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be certain to keep this in mind and your ads will have more effectiveness, and less automatic turndown by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger audiences practically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed completely to 'mobile.

Ideally these few suggestions and pieces of advice will help you to save some effort, time, and even a some money when it comes to Facebook ads and your Internet Marketing campaigns in Australia.

If you are looking increase your Internet Marketing campaign even more, then call Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEOMarketing is based upon a strong structure of quality content, so is your Australian company really strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is swamped with small businesses, like yours in Australia, that just try to get some attention, but irritate people instead. Every online marketer, Local business and even just internet user would adore to have that one post or video go viral and let the Social Media Machine just create free attention - but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a few Big Picture ideas that you will want to keep in mind when it comes to Content:

Relevant Content is Key

Facebook is a quick paced and constantly changing place, as such you should make sure you reach people when it is going to be most effective. This means every little thing must concern you, your company, your audience and what you intend to achieve. When you post about something that your target market genuinely cares about you will see better response.

Content is not just words.

remember that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when creating content. If you can constantly make posts that personify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are uncertain about what your online or local Australian audience will deem quality, then among the simplest ways to figure it out is to carry out some research. Check out your rivals or at other areas around your market to see what other companies post and what type of interaction they get. You shouldn't be wanting to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it however, one of the quickest ways to know what your Audience will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be surprised by what you find. And so, if you have any questions, or simply need to chat, Call Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au

Know your customers = grow your brand

It is hardly surprising that customers are important when it comes to business success, but I want to give you a bit of context and show you exactly how critical it is to not only identify your audience, but to understand them. You may have heard of audience Profiles before, but if not there is a bit of research that as gone into them as a process that helps you to 3essentially consider all the ways that your product can be received by customers and therefore to consider your audience when making decisions in the world of Marketing, SEO and advertisement.

Digital SEO Marketing - The Battle to discover what Google is 'not providing' you.

Digital SEO Marketing is a daunting and complicated area, and some of the ways that helps make it even more challenging is the way that Google is making it tougher to find information. I am not commonly one to whine about the way that Google evolves - usually they are moving to get the SEO 'game' a more honest a value driven industry, but some things are still aggravating. So what am I fussing about here? Well let me make an effort and clarify it this way.

Irrespective of how you intend to design your keyword research, it all starts with a particular core concept, one that you need to build by scanning your metrics and Google Analytics.

The thought is that from this main idea and keyword, you then compile a seed list of terms, expanding through related terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors to consider.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has made a decision though that they are going to decrease the access to the data created by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This suggests that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword analysis tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the fastest ways to learn the real metrics for many niche areas. The main problem that is brought up by this is how it has an effect on the small businesses in Australia that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Slingshot Internet Marketing on 1300 477 310 or visit, slingshotinternetmarketing.com.au

Digital Advertising Australia - New to the world of advertising? Don’t be afraid! Be adventurous

Digital Advertising is a fascinating area which you need to try for your local business if you want to boost your SEO campaign. The best place to turn to is Google AdWords to learn how to use advertising, another area is Facebook ads, but let’s start today with running through a few tips about Google AdWords and its affect upon SEO and Advertising.

Start off by visiting https://www.google.com.au/adwords/ 

From here you can start off on your grand adventure of Google advertising.

But before you start, know this:

·         You will not see success unless you commit – don’t just spend $1 and expect amazing results.

·         You need to let your ad campaign run for at least a week – if you try and interpret the results before this you will not see what really happens, there is often a peak of interest at the start, which will settle after a week.

·         And there are also two different systems in Google AdWords. There is AdWords ‘classic’ and also Google AdWords ‘Express’

·         You can create an advertisement for your business through Express far quicker than classic AdWords, however you will have less options and less tools.

·         Your Ad Campaigns don’t transfer between the two systems, so you can’t manage an express ad from Classic AdWords. 

So It is pretty simple to set up your campaign, simply Google AdWords, click on ‘start campaign’ and you are one your way!  Simply choose your location and your Budget. But I have always found the bit that people find challenging is understanding what to actually write for your ad.

Headline

The headline is the title of an ad. It needs to be appealing and eye-catching! It needs to be contained in no more than twenty-five characters. Note: the headline can’t be merged with the descriptions.

Description 1 and 2

The description illustrates the title and offers a great call-to-action (CTA) to incite the reader to click on your ad. Please note that the two lines can either be composed of two parts of a sentence or two small sentences. It can be read at one time. So you can start a sentence in the description 1 and finish it in the description 2—that’s absolutely fine. However, wach description line cannot exceed thirty-five characters.

Display URL

It is the URL displayed on the ad but it could be different from the actual one if it is too long or too complicated. A display URL can contain the keyword or the search intent in the URL path to be more relevant.

Official Rules for Writing Ads

·       Only one exclamation mark, and no exclamation mark in the headline

·       Do not use the word ‘click’ or anything that is inconsistent with the presentation of Google searches as per their policy

·       No abusing of upper case

·       Respect the character limits

All the rules for Google ads are detailed here:

https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B              

The preview also shows you how your ad will look on traditional searches as well as on mobile searches and for other engines so you can appreciate how your ad will look for all options. Once you are happy, click ‘Save’ and you will now have completed your very first AdWords!

So I have tried to give you a bit of an understanding of where you can start with Digital Advertising in Australia, but there are so many other facets which will require your attention as your business grows. My advice is that you need to start learning more and more, and the fact that you are reading this blog is a good start because free information like this can help you piece it all together. If you are looking for even more though, and what to put this all into practice, then you may want to start thinking about an SEO company to boost your Digital Advertising.  And so, if you have any questions, or simply want to chat, simply call Internet Marketing Experts Australia on 1300 595 013 or visit, www(dot)internetmarketingexpertsAustralia(dot)com(dot)au.