Digital SEO Marketing Australia - Facebook Ads Lessons to increase your Impact

Digital SEOMarketing Australia is not as simple as setting up a website there are of countless different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I intend to show to you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is vital to Digital SEO Marketing, and because there are a lot of factors about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1 - Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Business then you will want to set the location to your town. It just makes sense, right?

But what many individuals overlook is that they choose by default the option for "Everyone in this Location".

So I would like to explain to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are in your town will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who live in your town, or perhaps just people visiting.

So depending on your company, you may wish to be targeting people that are visiting or even on holiday in your area. By selecting the option for this you can make sure you are connecting with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep selecting 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting

So do not forget this option exists, and have a think about what options are likelying to benefit your business.

Lesson # 2 - Image v Text

This is something that I really had to remember when first starting. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to ensure that you have a nice image in your ad and your font isn't too large.

One thing that I usually use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be certain to keep this in mind and your ads will have more effectiveness, and less automatic turndown by Facebook.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger audiences practically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even if you are aiming at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you explore the quantity of ads you want aimed completely to 'mobile.

Ideally these few suggestions and pieces of advice will help you to save some effort, time, and even a some money when it comes to Facebook ads and your Internet Marketing campaigns in Australia.

If you are looking increase your Internet Marketing campaign even more, then call Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au

Digital SEO Marketing's strength comes from Quality Content

Digital SEOMarketing is based upon a strong structure of quality content, so is your Australian company really strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is swamped with small businesses, like yours in Australia, that just try to get some attention, but irritate people instead. Every online marketer, Local business and even just internet user would adore to have that one post or video go viral and let the Social Media Machine just create free attention - but the truth is it is a game of chance, and the best plan that everybody can follow is to make routinely quality content for your fans to love, like and share.

There are a few Big Picture ideas that you will want to keep in mind when it comes to Content:

Relevant Content is Key

Facebook is a quick paced and constantly changing place, as such you should make sure you reach people when it is going to be most effective. This means every little thing must concern you, your company, your audience and what you intend to achieve. When you post about something that your target market genuinely cares about you will see better response.

Content is not just words.

remember that when we go over content you should be thinking about Videos, Quotes, Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.

Quality means posting content that follows the 3 E's

Make sure your Content can Entertain, Educate and Empower. You must keep these terms in mind when creating content. If you can constantly make posts that personify one of the Three E's then you will be on the path to making a reputation for quality content.

If you are uncertain about what your online or local Australian audience will deem quality, then among the simplest ways to figure it out is to carry out some research. Check out your rivals or at other areas around your market to see what other companies post and what type of interaction they get. You shouldn't be wanting to copy them, but rather imitate the areas that work and make their success your own. When it comes down to it however, one of the quickest ways to know what your Audience will identify with will be to just ask them. Make a post or a survey that can engage with your audience to see what they want from you as a company and what they want to see on their Facebook wall. You may be surprised by what you find. And so, if you have any questions, or simply need to chat, Call Slingshot Internet Marketing on 1300 477 310 or visit, www.slingshotinternetmarketing.com.au