It is hardly
surprising that customers are important when it comes to business success, but
I want to give you a bit of context and show you exactly how critical it is to
not only identify your audience, but to understand them. You may have heard of
audience Profiles before, but if not there is a bit of research that as gone
into them as a process that helps you to 3essentially consider all the ways
that your product can be received by customers and therefore to consider your
audience when making decisions in the world of Marketing, SEO and
advertisement.
