Digital SEO Marketing is a
daunting and complicated area, and some of the ways that helps make it even
more challenging is the way that Google is making it tougher to find
information. I am not commonly one to whine about the way that Google evolves -
usually they are moving to get the SEO 'game' a more honest a value driven
industry, but some things are still aggravating. So what am I fussing about
here? Well let me make an effort and clarify it this way.
Irrespective of
how you intend to design your keyword research, it all starts with a particular
core concept, one that you need to build by scanning your metrics and Google
Analytics.
The thought is
that from this main idea and keyword, you then compile a seed list of terms,
expanding through related terms and synonyms of your core concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, online marketing and other factors to consider.
At one point,
Google was willing to make all of its searcher keyword data available for free
to those wanting to conduct research. However, this has all changed with the
modifications made to Google's policy and the role that '(Not Provided)' now
plays.
Google has made
a decision though that they are going to decrease the access to the data
created by specific searchers. This consists of those who are logged into a
Google account such as Gmail and Google+, in addition to anyone using recent
updates of Mozilla Firefox. The secure searchers are indicated in the search
result site's domain including 'https' rather than 'http'.
According to the
Not Provided site, www.NotprovidedCount.com, this influences an ever increasing
amount of data, being upwards of 80 %. This suggests that the days of simple
and free access to marketing reports through Google Analytics accounts are at
an end. Instead, you will have to invest in a Google AdWords advertising
account for you to use Google's proprietary information.
There are a
variety of good keyword analysis tools accessible in this day and age, however
an SEO company is an invaluable resource. With the changing nature of keywords
since Hummingbird, and the issues of 'Not Provided', it seems that an SEO
company may be one of the fastest ways to learn the real metrics for many niche
areas. The main problem that is brought up by this is how it has an effect on
the small businesses in Australia that are trying to conduct some DIY SEO who
don't always want to run a full SEO campaign or invest too much money in
AdWords or AdSense. Where this goes next in 2016, only time will tell. But if
you are searching for more information on ways that you can try and get more
accurate details and metrics that will actually help you, consider approaching
an SEO Agency. Every agency is different, so do some research and find one that
is best for you. For instance, you can contact my SEO firm, Slingshot Internet
Marketing on 1300 477 310 or visit, slingshotinternetmarketing.com.au
